Melty, drippy, smooth chocolate is one of the most craved foods on the planet, 
especially by women.

We love it!   We want it!   We eat it!

Chocolate is the most over consumed food with the average person eating close to 15 - 22  lbs. annually. Candy, sauces, snacks and cereals- we get our fix in the shape of drips, kisses, and squares every day. We gotta have it!

Nothing can take the place of a bite of chocolate. Chocolate offers an immediate boost to the tired body, quiets the cluttered mind, soothes a wounded heart and comforts an ailing soul. It has a purpose. 

We want chocolate when we are stressed, anxious, heartbroken, and down right mad. We deserve chocolate.  No one can stop us. We will get it, even if we will drive for chocolate.

Research reveals both physiological and psychological desires for chocolate. The spin of despair we associate with eating chocolate prevents us from differentiating what triggered us first - the idea of chocolate, a hormonal imbalance or a mood. It is difficult to ferret out one over the other. If chocolate cravings were entirely physiological, people would not eat chocolate for psychological reasons and visa versa. We know we have the habit.

Chocolate's sensory qualities, cultural and social values, chemicals, and hormonal influences play a role in our cravings. It is the complete bar and experience that people crave, not one single chemical or quality.

  

Chocolate’s benefits include-

    •    Mood elevator.
    •    Releases seratonin.
    •    Combat negativity.
    •    Aphrodiaisc in feel.  (Aaaaa-ahh sound)
    •    Used to displace sex.
    •    Decreases the feel of stress.
    •    Changes hormonal levels in the body.
    •    Is an analgesic (pain killer).
    •    Releases endorphines.
    •    Stress reduction.
    •    Melts in your mouth.
    •    Is sweet.
    •    Has cultural significance.
    •    Is always available.
    •    Is social.

The real PROBLEM is our state of mind when we reach, or search, for chocolate. The frenzied eating dissociates us from the chocolate experience and large amounts of chocolate do not increase the benefits offered (above). The benefits are glazed over due to the effects of the sugar.

The benefits we derive help us to feel good briefly, and then not so good.

We have deemed the cocao bean as sinful and its inflicting power surges a taste of after guilt. Yes, it has a hardy dose of fat and infused sugar, however, it is our overeating and mindlessness frenzy that has pointed to chocolate as the guilty party. Overeating chocolate spins blood sugar, weight increase, and mood swings along with a heavy coating of shame and frustration. Is it time to liberate chocolate?

When we overindulge, we are balancing out brain chemistry.

 Is the answer to go cold turkey? No chocolate forever?

Don’t deny yourself chocolate. Manage it!

Here’s the key: Chocolate Consciousness.

Mindfulness reduces portion size, releases the benefits and increases pleasure. You will be asounded that a small amount can satisfy your desire for chocolate. You feel satisfied.

How you can inspire Chocolate Consciousness?